SMX Sydney – Ecommerce SEO; Avoiding Common Pitfalls

It was an absolute pleasure to be a part of SMX Sydney last week, and I was fortunate enough to present on three topics one of which was ‘E-commerce SEO; Avoiding Common Pitfalls’. It’s a topic that I was really looking forward to presenting on because, being in a position where I get to see […]

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How to Perform Topical Keyword Research

The foundation to any successful online marketing strategy – content, social, or search – is keyword research. Without it, how will you know what to target and base your campaigns around? Fortunately, it’s not that difficult to do. In this post, we’re going to look at how you can perform keyword research to find the […]

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How to Build Authority Within Your Industry

One great way to increase your leads and conversions online is to establish your business as an authority in your industry. Here are some things you and your colleagues can do to increase your overall presence and authority online. Demonstrate Your Knowledge The best way for your business to become recognized as a thought leader […]

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Get In Front of Your Audience With Really Targeted Outreach

You want to rank higher. What’s wrong with that? What’s wrong with the following: inurl:/category/guest “mobile phones” Perhaps as many as 927 results for URLs that mention they accept guest posts. Link building, perhaps. But, it’s not marketing. It’s just link building, and Just link building isn’t enough anymore, is it? You’ve got to want more […]

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60 Performance Marketing Tips from Performance Marketing Insights NYC

I love a tip – think the classic “Give it Up” session at SMX Advanced or the “Let’s Get Real” session at LinkLove – you stand there (as a speaker) hoping that noone else is about to trump your best tip – fortunately that’s rare, you give up whatever you had and hope that people […]

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Putting Your Audience First in Online Marketing

Whether you are working with clients or just trying to convince your boss about the importance of online marketing, it can be a struggle no matter how many statistics and SEO terms you try to explain. But one thing that almost no client can deny is when you explain the benefits of online marketing strategies […]

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Optimizing Your 404 Page

While you may hope that 404 page errors will never happen, chances are they will. And they are not necessarily your fault either. All it takes is for someone to use a faulty link to your website. Maybe they cut and pasted it wrong. But no matter what the reason, 404 errors happen and it’s […]

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SES London, Analysing Searcher Workflow

As an SEO, looking at searcher workflow is definitely a very interesting topic to dive into. Starting with trying to figure out exactly who might be searching for your product / service and then finding the need that initially drives them to search, it can be fascinating to go deeper than just looking at keywords […]

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Get Your Backlink Growth History in Excel with the Links API Extension For Excel

Back in late November, we added Majestic SEO to the Links API Extension for Excel. If you’re using the extension in Excel, you can do pretty much everything the Majestic API will let you do (there are 19 API calls, I think) including URL metrics, anchor text and top pages and a lot of other stuff. Anyway, […]

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Using Webkit2png for Audits, Stalking and More!

Hey folks!  My name is Chris (the formal version, Christopher, is reserved for my parents & professors when I get in trouble) and I’m the newest addition to the SEOgadget family in the San Francisco office.  I’ve optimized for huge, complex websites like Macy’s and CafePress where I built enterprise-class reporting systems.  I’m not much […]

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