Forum Spam – A Practical Guide

If you’ve landed on this page hoping to find tips on enhancing your forum spam strategy, I’m afraid you’re out of luck. This guide is intended for those poor souls tasked with cleaning up the aftermath of a merciless spam campaign that has plastered your lovely domain across countless hell-holes of the internet with all […]

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The Popularity Factor in Today’s SEO

Being popular gets you everywhere. Mindy Kaling (Kelly Kapoor from the American show The Office) talks in her book “Is Everyone Hanging Out Without Me and Other Concerns” about how she imagined getting award show gift bags with vacations to wildlife reserves and $500 jars of miracle face creams made from human placentas. But since […]

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SMX Sydney – Ecommerce SEO; Avoiding Common Pitfalls

It was an absolute pleasure to be a part of SMX Sydney last week, and I was fortunate enough to present on three topics one of which was ‘E-commerce SEO; Avoiding Common Pitfalls’. It’s a topic that I was really looking forward to presenting on because, being in a position where I get to see […]

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How to Perform Topical Keyword Research

The foundation to any successful online marketing strategy – content, social, or search – is keyword research. Without it, how will you know what to target and base your campaigns around? Fortunately, it’s not that difficult to do. In this post, we’re going to look at how you can perform keyword research to find the […]

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How to Build Authority Within Your Industry

One great way to increase your leads and conversions online is to establish your business as an authority in your industry. Here are some things you and your colleagues can do to increase your overall presence and authority online. Demonstrate Your Knowledge The best way for your business to become recognized as a thought leader […]

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Get In Front of Your Audience With Really Targeted Outreach

You want to rank higher. What’s wrong with that? What’s wrong with the following: inurl:/category/guest “mobile phones” Perhaps as many as 927 results for URLs that mention they accept guest posts. Link building, perhaps. But, it’s not marketing. It’s just link building, and Just link building isn’t enough anymore, is it? You’ve got to want more […]

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60 Performance Marketing Tips from Performance Marketing Insights NYC

I love a tip – think the classic “Give it Up” session at SMX Advanced or the “Let’s Get Real” session at LinkLove – you stand there (as a speaker) hoping that noone else is about to trump your best tip – fortunately that’s rare, you give up whatever you had and hope that people […]

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Putting Your Audience First in Online Marketing

Whether you are working with clients or just trying to convince your boss about the importance of online marketing, it can be a struggle no matter how many statistics and SEO terms you try to explain. But one thing that almost no client can deny is when you explain the benefits of online marketing strategies […]

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Optimizing Your 404 Page

While you may hope that 404 page errors will never happen, chances are they will. And they are not necessarily your fault either. All it takes is for someone to use a faulty link to your website. Maybe they cut and pasted it wrong. But no matter what the reason, 404 errors happen and it’s […]

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SES London, Analysing Searcher Workflow

As an SEO, looking at searcher workflow is definitely a very interesting topic to dive into. Starting with trying to figure out exactly who might be searching for your product / service and then finding the need that initially drives them to search, it can be fascinating to go deeper than just looking at keywords […]

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