We Shouldn’t Care About PageRank

Last week at Mozcon, I was asked a question in the live QA. The question went a little like this: “Can you tell me why some of my internal pages don’t have PageRank, even though they rank well in the search results?” Now, don’t get me wrong, I’ve spent years finding myself fascinated by detailed […]

Read more

The Most Amazing (Content) Marketing Campaign. Ever.

As SEOs turned content marketers, our industry has been looking for ways to create great content that attracts links. If we’re *really* content marketers we need to be thinking more about how to create great campaigns that help businesses get visibility, share their message, launch new assets and build and shape a brand.  It’s the […]

Read more

The Best WordPress Hosting Packages (UK)

Choosing a fast, secure WordPress host is an important move for any business. Here’s a list of the best WordPress hosting packages – according to our clients, companies we’ve worked alongside and our own experiences of configuring WordPress hosts. It’s worth noting that I’ve included recommendations for cloud hosting for international hosting. We recommend all […]

Read more

A4Uexpo Slides – Remaining Agile in 2013

Time moves fast in search. It’s why I enjoy SEO so much – you’re never standing still for very long! This does mean however that one of the key skills for site owners is to be able to spot changes, understand those changes and then know how to react appropriately. Today I presented at the […]

Read more

Content Strategy Beyond Top 10s – Webinar Slides

Thanks to everyone who tuned in and joined myself and Dan last week for our ‘Content Strategy beyond Top 10s’ webinar. As always, it was a really enjoyable experience and we really do appreciate all the feedback and questions! The idea behind the webinar was to explain our approach to defining a content strategy right […]

Read more

3 Examples of Great Content Marketing in Competitive Verticals

Let’s get right to it. Great content marketing is more than just plopping an infographic on your site. Great content marketing is knowing what an audience wants, what stirs up emotion, what gets those people excited, and dangling whatever that is in front of their noses, sometimes for weeks or months before they can attain […]

Read more

John Maeda and his Electric Dots

“During the day, on a completely black surface, a white dot appears like a bright star of hope. As night falls, attempts to resuscitate the star with liberal amounts of white paint inevitably lose to the will of nature. The light of fire enables us to see after the sun has hidden, but its roar […]

Read more

Content Strategy beyond Top 10s – SEOgadget Webinar

We’ve all been there – you’ve poured your heart and soul into a piece of content and for various reasons it just hasn’t worked out as planned. There’s nothing worse than experience a ‘flop’; but with proper planning and the right approach it’s possible to dramatically reduce the chances of this happening.  Starting with a […]

Read more

Great Marketing Often Misses the Mark on SEO

Traditional Marketing and SEO have often been on the opposite ends of the marketing spectrum. Content Marketing is the vehicle in which SEOs are dipping their toes into the Traditional Marketing realm.  As SEOs, our goal for Content Marketing is to gain links, search share and visibility through the great content we put out.  But […]

Read more

Creativity Is The Real King

They say content is king and I do believe in this, but for me creativity is the real King. Creativity for me is the core of each product and company success, creating something new and of value but marketing it in such a way that it captures the hearts of its people which can in […]

Read more

Page 10 of 42« First...6789101112131415...253035...Last »