Richard Baxter

Chief Executive Officer

Exciting webGL Examples in the Wild

Earlier this year I spoke at Mozcon. My topic, building your own interactive content and the importance of understanding how things on the web are built. At Builtvisible, we’re constantly evolving our in-house content development capabilities. We learn through sharing amazing examples with each other. Our policy is to always attempt to break down how […]

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On Infinite Scroll, pushState and SEO

Modern web development techniques are evolving at an astounding rate. You only have to look at what’s on the cutting edge to realise that quite frankly, digital marketers who lack an interest in the front end web development and design community will eventually be at a disadvantage. For marketers there is no such thing as […]

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International Keyword Research with Grepwords & SEOgadget for Excel

The Grepwords API is a powerful, fast endpoint for keyword search volume collection. For a long time, its output was for US and “global” search volumes only, but that all changed thanks to Russ and his team. Now we have search volumes from Google in around 32 countries. SEOgadget for Excel supports these new locations […]

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On Being CEO

What, exactly makes a CEO or a Managing Director? Do you think that’s a job you can do? This is probably for you if you’ve ever considered (or are considering) starting out on your own business venture with a view to growth and employing people. If you’ve started out already, it’s here for you to […]

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12 Web Development Videos & Posts That You Should Know About

Happily and safely back from this year’s Mozcon, I thought I’d use my jetlagged up-super-earlyness to put together a quick post. At Mozcon, I made the argument that content marketers should know how their content is built. Think about it, if you’re sharing and attempting to replicate stuff like this, and this, and this without […]

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On Hiring Great People

As a member of our team mentioned on Twitter last night, we’re always hiring. We’re always hiring because fortunately, we’re always growing. This is good. Getting good people through the door is quite difficult. You need to attract the right people, encourage them to want to enquire, or consider moving on from wherever they may […]

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Goodbye, SEOgadget. Hello Builtvisible!

“It’s been a long road. Getting from there to here.” I used to watch Star Trek Enterprise, and that was the opening lyric in the theme tune. Those words stick to me like glue, bringing gushingly happy, familiar sensations whenever I hear them. If you’re a Star Trek fan, this is something you understand. That’s […]

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How Content Marketing Drives Sales

Content marketing supports every part of the marketing mix and it will be key driver of demand generation in 2014. “Content” can do much more than build brand awareness though; it attracts interest, builds trust and ultimately, creates new customers. I recently read a book called “Predatory Thinking” by Dave Trott. If you haven’t read […]

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Link Auditing: Removing A Penalty From an Old Domain

More than several years ago now, some of my closer colleagues will remember SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. I acted on the adult directory list – in fact I […]

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The Basics of JavaScript Framework SEO in AngularJS

Imagine the scene: you’re embarking on the first few moments of a website diagnostic for your SEO audit. You disable JavaScript in your toolbar of choice and off you head, hopeful to discover a JS only navigation and a bunch of site architecture problems. If you’re still finding your feet in the world of technical […]

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