Richard Baxter

Only a Sith deals in absolutes.

12 Web Development Videos & Posts That You Should Know About

Happily and safely back from this year’s Mozcon, I thought I’d use my jetlagged up-super-earlyness to put together a quick post. At Mozcon, I made the argument that content marketers should know how their content is built. Think about it, if you’re sharing and attempting to replicate stuff like this, and this, and this without […]

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On Hiring Great People

As a member of our team mentioned on Twitter last night, we’re always hiring. We’re always hiring because fortunately, we’re always growing. This is good. Getting good people through the door is quite difficult. You need to attract the right people, encourage them to want to enquire, or consider moving on from wherever they may […]

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Goodbye, SEOgadget. Hello Builtvisible!

“It’s been a long road. Getting from there to here.” I used to watch Star Trek Enterprise, and that was the opening lyric in the theme tune. Those words stick to me like glue, bringing gushingly happy, familiar sensations whenever I hear them. If you’re a Star Trek fan, this is something you understand. That’s […]

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How Content Marketing Drives Sales

Content marketing supports every part of the marketing mix and it will be key driver of demand generation in 2014. “Content” can do much more than build brand awareness though; it attracts interest, builds trust and ultimately, creates new customers. I recently read a book called “Predatory Thinking” by Dave Trott. If you haven’t read […]

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Link Auditing: Removing A Penalty From an Old Domain

More than several years ago now, some of my closer colleagues will remember SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. I acted on the adult directory list – in fact I […]

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The Basics of JavaScript Framework SEO in AngularJS

Imagine the scene: you’re embarking on the first few moments of a website diagnostic for your SEO audit. You disable JavaScript in your toolbar of choice and off you head, hopeful to discover a JS only navigation and a bunch of site architecture problems. If you’re still finding your feet in the world of technical […]

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How I Use Talkwalker Alerts for Journalist / PR Outreach

It’s funny how much more quickly you can refine your client marketing processes by continuously learning from marketing your own agency.. On that note, I’ve found I rely on alerts services to tell me about new mentions of our brand name, new links and new opportunities for outreach so much that it’s obviously inspired how […]

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Know How It’s Built: “Cool” Isn’t Good Enough

An OK story teller can tell someone else’s story. A good story teller can invent a story. A great story teller knows exactly how to tell their own story. Consider the skills required by the modern digital marketer, an accomplished digital marketer. Story telling: research, the ability to imagine and craft great creative and promote […]

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The Hard and Fast Rule of Guest Blogging

My girlfriend is a professional athlete and trainer working from a Gym near my home in London. Though she doesn’t know a thing about SEO (amazingly I’ve resisted the temptation to even discuss the mechanics of what SEO is), I do think she’s a naturally clever marketer. Take a look at this guest post, written […]

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SEO Metrics that Matter: SMX Milan

Don’t expect a conversation about Bounce Rates, and Rankings, and Page Authority and all the other completely obvious metrics that digital marketers love to geek out on. Don’t get me wrong, *every* metric can be useful for its own purpose, it’s just that they don’t necessarily have an impact on any outcome, whatsoever. Huh? Well, […]

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