Kristi Hines

How to Perform Topical Keyword Research

The foundation to any successful online marketing strategy – content, social, or search – is keyword research. Without it, how will you know what to target and base your campaigns around? Fortunately, it’s not that difficult to do. In this post, we’re going to look at how you can perform keyword research to find the […]

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How to Build Authority Within Your Industry

One great way to increase your leads and conversions online is to establish your business as an authority in your industry. Here are some things you and your colleagues can do to increase your overall presence and authority online. Demonstrate Your Knowledge The best way for your business to become recognized as a thought leader […]

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Putting Your Audience First in Online Marketing

Whether you are working with clients or just trying to convince your boss about the importance of online marketing, it can be a struggle no matter how many statistics and SEO terms you try to explain. But one thing that almost no client can deny is when you explain the benefits of online marketing strategies […]

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Optimizing Your 404 Page

While you may hope that 404 page errors will never happen, chances are they will. And they are not necessarily your fault either. All it takes is for someone to use a faulty link to your website. Maybe they cut and pasted it wrong. But no matter what the reason, 404 errors happen and it’s […]

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Is Your SEO Agency Right For You?

If your business has been or plans to be working with an SEO agency, then you should be aware of whether your agency is right for you. Particularly because you do not want to be spending money on services that do not help your business and you do not want to end up on Google’s […]

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How to Make Your Content Local

If you have a local business, you will need to incorporate local into all aspects of your online marketing strategy, including your content marketing. This can help ensure that more pages of your website (your blog in particular) rank well when people are searching for local content. In today’s post, we’re going to look at […]

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Examples of Using Great Content to Attract Business

We’ve covered everything from how to find your target audience to measuring your content marketing results. Now it’s time to look at some real content examples and strategies from businesses using different types of content to attract their target audience. Content Strategy: Offering Free Useful Tools While many businesses charge for their online toolset, others […]

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Content Analytics: Measuring Your Content Marketing Results

Remember how you had to define your content marketing goals when creating your content marketing plan for your business? Once you’ve started producing content, you need to make sure that your content is actually helping you achieve those goals. In order to find out, you will need to take some time to measure your content […]

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Social Content: Creating the Right Content for Your Social Media Channels

While most people think about blogs, infographics, and articles when it comes to content marketing, another very important aspect of it is social content. Not social content to promote your other website content, but social content for your social media marketing strategy. Keeping your social profiles up to date with great socially-optimized content will ensure […]

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Content Marketing: How to Promote Your Content to Your Target Audience

Content is not one of those things where if you build it, they will come. If you don’t tell people about your content marketing, they will never probably know about it. If they don’t know about it how could they buy from you? Once you have created an awesome piece of content that includes all […]

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Content Creation: Elements of Successful Content

Once you’ve defined your target audience, found great topic ideas, and created a content strategy plan, the next thing to do is start creating the content. What you will want to keep in mind is that you don’t want to create just any content – you want to create quality content that will achieve goals […]

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Content Generation: Creating a Content Plan for Your Business

Now that you know how to find your target audience and how to find content topic ideas that appeal to that audience, your next step is to create a content plan of action for your business. Without a stable content plan, you may find that all of the enthusiasm you have thrown into the idea […]

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Content Development: Finding Great Topics for Your Target Audience

Last week, we discussed how to find your target audience by using internal resources such as your own sales and support teams, Google Analytics, and social insights. Once you have defined your target audience, your next goal in content development is to find great topics that your target audience will love. Here are some ways […]

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Content Strategy: How to Find Your Target Audience

When it comes to content marketing, your first step should be to figure out your content marketing goals and who is your target audience. Content marketing goals could include one or more of the following: Positioning your business as an authority in your industry. Attracting new clients through informative content. Attaining more traffic from search […]

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Signs That You Might Have an Unnatural Link Profile Punishable By Google

Most website owners want two things when it comes to link building – to increase their website rankings and avoid getting penalized by Google. Unfortunately, a lot of webmasters are still receiving the dreaded unnatural link warning in Google Webmaster Tools – even SEOmoz, although they say it is not always a cause for concern. […]

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